TELEMARKETING


ATLAS is the acronym for Automated Telemarketing Leads Administrative System. It is introduced as an automated system which helps to ease the distribution and management of leads to the telesales agents.

What ATLAS serves?


Quality Analysis (QA)

It helps to keep track of the agent performance through call duration, number of calls made, successful calls, rejects or other prescribed criteria measured against standard of performance (SOP). It helps to keep track of the agent performance through call duration, number of calls made, successful calls, rejects or other prescribed criteria measured against standard of performance (SOP).

Lead Distribution & Management

 It boosts up the efficiency and effectiveness in terms of time and money as it automatically distributes leads to agents for follow-up.

Functionalities of ATLAS


Leads Upload

It serves as an interface that enables the upload of leads for further allocation and also retains historical information of all uploaded leads file. It provides the flexibility of mapping lead file columns against data fields in the system.

Solicitation Tools

A financial calculator is provided to the agent to compute ‘on-the-fly’, the values as inquired by the prospect. A sales script function allows sales manager to devise the types of questions to be posed to a prospect. This ensures agents do not deviate too far from a product sale pitch.A financial calculator is provided to the agent to compute ‘on-the-fly’, the values as inquired by the prospect. A sales script function allows sales manager to devise the types of questions to be posed to a prospect. This ensures agents do not deviate too far from a product sale pitch.

Leads Tracking

Agents can update the status of the leads, latest customer’s information upon following up with a prospect. Changed customer information will be displayed to the users upon updating. If the agent were unable to contact the prospect in earlier attempt, a ‘tickler’ function allows agents to set a reminder to follow up with a prospect. Administrators can view agent activity, lead pipeline and lead status levels to effectively load balance leads, or to establish additional assignments, roles and permissions.

Leads Allocation & Aging

Leads are distributed and managed automatically/manually from a central pool based on pre-defined criteria set by the sales managers. Leads that have aged past certain pre-defined expiry period will be returned to the pool to be re-allocated to another agent.

Approve/Reject Submissions

It supports QA personnel to retrieve agents telephone conversations to ‘pre-vet’ the acceptance of a product sold. Upon completion of pre-vetting the submissions, the QA personnel then update the status of vetted submissions. A wide range of pre-vet status can be defined in the system to depict the reasons of rejections clearly for further follow-up.It supports QA personnel to retrieve agents telephone conversations to ‘pre-vet’ the acceptance of a product sold. Upon completion of pre-vetting the submissions, the QA personnel then update the status of vetted submissions.

Computer Telephony Integration

ATLAS provides soft-dialling capabilities which tracks all calls placed by an agent to prospects. Tracked calls will be saved and stored in a central location for access by QA personnel when carrying out pre-vetting of prospects submission. ATLAS provides soft-dialling capabilities which tracks all calls placed by an agent to prospects. Tracked calls will be saved and stored in a central location for access by QA personnel when carrying out pre-vetting of prospects submission.

Reports/Inquiries

Facilitates the coordinators to manage the status of leads. It includes:

  • Tracking available leads for distribution
  • Reminders on overdue leads
  • Submission details of successful leads
  • Leads rejected by prospects
  • Agent’s performance data by date and month and others

What is so GOOD about ATLAS?


  • Provide better services to customers and prospects
  • Improve the management of business and people
  • Provide information to better track and optimize a sales campaign’s performance
  • Sharpen marketing efforts and programs
  • Streamline leads allocation for faster and efficient turnaround time
  • Build a more collaborative and cross-functional process with further integration with Soft-Skills SPRINT (Sales Performance, Rewards, & Incentive Tracking System)

Speak to us today and find out how we can help you be more efficient

If you have any inquiries about our services, you can drop your question or proposal to the following email:

sales(at)soft-skills(dot)com(dot)my